Just Don was founded in 2011 by Don Crawley, who is also the brand’s creative director. Luxury and streetwear merge in the brand’s style which is defined by Crawley’s background. The Chicago-native worked as Kanye West’s DJ and tour manager before fully dedicating himself to fashion, which explains the sportswear, hip hop, and rap influences he fuses. Just Don began as a cut-and-sew brand that mainly developed hats with premium materials. The brand continues using premium materials, but now focuses more on clothing while still making accessories and collaborating with Air Jordan in the creation of new sneakers.